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Last updated 5/09/2024 - Originally published 5/09/2024
Written by SimpleTire
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Japanese tire maker Yokohama has created a separate division called Yokohama Tire Corporation for tire sales in the US. Its tires have been sold in America since 1969 and can be found across different categories. In contrast, Cooper is a homegrown brand from Ohio and is also selling tires in segments such as trucks, passenger cars and minivans, winter, and SUVs. However, in 2021, the well-known manufacturer Goodyear acquired the brand, which was originally founded in 1914. For those looking for great traction and performance throughout the year, Yokohama Avid Ascend GT and Cooper Endeavor are available. Both all-season tires enhance handling to a great extent, and while the Avid Ascend GT displays a large contact patch for enhanced acceleration and improved braking ability, the Endeavor showcases a semi-solid design rib for improved cornering control. There’s a lot more to find out about the tires and also help decide which one to choose, so let’s get on to the detailed section comparing Avid Ascend GT vs. Endeavor tires.
Available with an average SimpleScore of 8.6, the Yokohama Avid Ascend GT makes daily commutes easier by providing great grip on different types of roads. Yokohama tires have always been known for great performance, and the Avid Ascend GT is no exception. Along with great all-season performance, you can expect shorter braking distances from this tire. It has a high tread depth that helps ensure a great combination of grip and performance. Expect to receive a variable limited manufacturer warranty from these Yokohama tires.
For those who seek a budget-friendly all-season tire without compromising essential performance, the Cooper Endeavor is a great option. While it may not be able to perform as well as premium tires, it offers a great combination of year-round traction and performance. The Endeavor gets an average SimpleScore of 8.8 and is a practical all-season tire for CUVs, coupes, minivans, and SUVs. If you’re looking for a great all-season tire with enhanced cornering control and a high warranty, the Endeavor would be the perfect choice.
The Avid Ascend GT is designed to simplify daily commutes by providing a high amount of grip on all types of roads. It is made using a special TriBlend rubber compound that is responsible for reliable traction on wet and snowy roads. For more grip, the combination of a notched block tread design and several 3D sipes is most useful. Based on the above, this tire was found suitable for an average traction SimpleScore of 8.7. In comparison, the Cooper Endeavor tires also feature a combination of 3D sipes and a silica-enhanced rubber compound for several biting edges. Additionally, a cross-designed chamfer enhances grip further in wet conditions, allowing us to award an average traction SimpleScore of 8.4.
ADVANTAGE: Yokohama Avid Ascend GT
While driving on the Yokohama Avid Ascend GT, you can expect high stability and great braking performance. Yokohama tires are known for the above, and the Avid Ascend GT’s contact patch provides close contact with the road for extra grip and better acceleration. Those driving performance-based sedans and coupes will feel safer as they’ll be able to stop quickly on snowy and wet surfaces, leading to an average handling SimpleScore of 8.7.
On the other hand, the Endeavor showcases a five-rib tread design and wide shoulders for more rubber on the road, boosting acceleration, braking, and handling performance. It also results in improved cornering control. Based on the above, you can expect an average handling SimpleScore of 8.6.
ADVANTAGE: Yokohama Avid Ascend GT
The Yokohama Avid Ascend GT generates low rolling resistance for high fuel economy and showcases a limited manufacturer warranty that ranges from 32,500 miles for rear-position tires in staggered fitments to 65,000 miles for front-position tires in non-staggered fitments. Based on the above, we found this tire to be worthy of an average longevity SimpleScore of 8.5. On the other hand, you can expect Cooper Endeavor to exhibit even treadwear for high longevity. It is available with a limited manufacturer warranty of 65,000 miles and is suitable for an excellent average longevity SimpleScore of 9.4.
ADVANTAGE: Cooper Endeavor
For the Yokohama Avid Ascend GT, the entire tread plays a part in reducing noise for a comfortable ride. In comparison, the computer-optimized design of the Cooper Endeavor plays a part in decreasing noise and vibrations. Price plays an important part in choosing the final tire, and it may be interesting to note that the difference is just $3 while considering an 185/65R15 tire. While Yokohama Avid Ascend GT can be bought for $111.99 (447.96 for 4), Cooper Endeavor costs $98.99 ($395.96 for 4).
You should purchase the Yokohama Avid Ascend GT for the following reasons:
Consider buying the Cooper Endeavor if:
Still not sure which tire to buy? Fortunately, SimpleTire is here to help, and our helpful agents are more than happy to assist you in selecting the right tire for your ride and budget.
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