Rich Zapf
Rich Zapf
SVP, Product Experience
![Rich](/_next/image?url=https%3A%2F%2Fimages.simpletire.com%2Fimage%2Fupload%2Fv1697808260%2Fsteer%2Fseo%2FRich-Zapf-Web-Size-242614.jpg&w=3840&q=75)
As SVP Product Experience, Rich guides the company's product-led growth strategy, ensuring the customer's journey is supported in both useful and delightful ways by the digital product. Rich leads and mentors a dynamic team across UX design, customer research and product management.
Rich believes that listening to our customers and deeply understanding their needs is the best way to grow a sustainable business.
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