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Last updated 6/20/2024 - Originally published 6/20/2024
Written by SimpleTire
Yokohama and Cooper are two popular manufacturers in the world and were established around the same time. While Yokohama was founded in 1917 and has its headquarters in Hiratsuka, Japan, Cooper came into existence in 1914 and is based in Findlay, OH. The Geolandar tires and the Discoverer tires are the two popular all-weather tires on the market.
Each tire brand utilizes advanced technologies, high-quality materials, and dedicates its research, time, and effort to making all-weather tires that meet the customer’s expectations. Similar is the case with the Yokohama Geolandar CV4S and the Cooper Discoverer EnduraMax. Both of these tires are designed for use on CUVs, SUVs, and pickups, and are engineered to perform in dry, wet, and severe winter weather conditions. While both of these tires are great when it comes to performance, as a customer you might want to know which one is best for you. So, let’s compare Yokohama Geolandar CV4S vs Cooper Discoverer EnduraMax tires using SimpleScore and find out where each tire dominates and which one could be a suitable match for you.
Yokohama Geolandar CV4S tires
Launched on Oct 31, 2023, the Yokohama Geolandar CV4S is an all-weather tire that has an asymmetrical tread pattern and can be used on CUVs, SUVs, and pickups. It is engineered to offer better dry, wet, and winter traction, and is also optimized to provide quieter and comfortable rides. Additionally, the tire also promotes longevity and is loaded with many great features to boost performance in varied weather conditions.
Overall, the Geolandar CV4S sports an impressive SimpleScore of 8.7, thanks to its excellent tread life, improved traction, and enhanced handling performance.
Cooper Discoverer EnduraMax tires
Designed for use on CUVs, SUVs, and light trucks, the Cooper Discoverer EnduraMax is also an all-weather tire that was introduced on November 5, 2019, and is comparatively an older tire with a proved record. It features a symmetrical tread pattern and offers great traction and performance in dry, wet, and winter weather conditions. Cooper has optimized this tire to deliver a smooth and quiet ride while keeping the durability standards high.
Overall, the Cooper Discoverer EnduraMax boasts a great SimpleScore of 8.6, thanks to its extended service life, sharp handling response, and better traction performance.
Yokohama Geolandar CV4S vs Cooper Discoverer EnduraMax on traction
To drive in dry, wet, and light snow conditions, a year-round performing tire must have the ability to firmly grip the surface and provide good traction performance. Fortunately, the all-season tires can offer superior traction in these conditions.
The Yokohama Geolandar CV4S has a score of 8.5 out of 10 in traction and features an advanced asymmetric tread pattern that provides great wet and snow traction alongside offering better dry road performance. Its triple 3D sipes are engineered to change shape as the tire wears down and provide biting edges for confident year-round contact with the surface. The tire is Three Peak Mountain Snowflake certified and is officially approved for use in winter conditions. Additionally, the zig-zag grooves, optimized lug grooves, and new polymer blend boost traction in dry, wet, and light snow conditions.
The Cooper Discoverer EnduraMax, on the other hand, boasts an 8.5 out of 10 SimpleScore rating in the traction area. While the tire is made for year-round use and has elements that improve traction and grip in dry and wet conditions, Cooper has specifically taken care of its performance in light winter conditions and offered it with Winter Grip Technology which features sawtooth grooves for increased traction performance in light snow. The four circumferential grooves of this Cooper all-weather tire force water out of the footprint for improved wet grip, while the solid shoulder blocks and detailed siping provide strong traction in dry and light wintry conditions. The Three Peak Mountain Snowflake certification further indicates its dependable performance in winter weather conditions.
ADVANTAGE: TIE
Yokohama Geolandar CV4S vs Cooper Discoverer EnduraMax on handling
While traction is important, handling also plays an important role in the case of all-season tires, allowing drivers to confidently maneuver and change lanes, and provide better steering command. Fortunately, both Yokohama and Cooper understand the customers' needs very well and have not compromised handling for traction.
Boasting a score of 8.6 for handling, the Geolandar CV4S has an optimized asymmetric tread design and construction that boosts maneuverability in varied weather conditions. Its triple 3D sipes allow the tire to maintain surefootedness and provide better handling performance. Similarly, the flat contact patch with multiple tread grooves improves stability and braking, giving the drivers the confidence to timely command the vehicle. Furthermore, the shoulder blocks put extra rubber on the road for enhanced handling performance.
On the other hand, the Discoverer EnduraMax is nowhere behind in the handling area and scores an equal 8.6 on a scale of 10. Unlike the standard all-weather tires, the Discoverer EnduraMax features a patented Enduraguard design that provides extra control and better handling performance on mildly rough and uneven surfaces. The tread of this tire features edges along with the sawtooth grooves to provide the much-needed grip to maneuver the vehicle with ease even in light wintry conditions. Additionally, the footprint features multiple biting edges and flat contact patches for better ride control, seamless lane change, and stability.
In the handling area as well, both the Geolandar CV4S and the Discoverer EnduraMax tires score equal, resulting in a tie.
ADVANTAGE: TIE
Yokohama Geolandar CV4S vs Cooper Discoverer EnduraMax on longevity
When buying a tire, longevity is one of the biggest consideration factors and in this area, we found a difference between the two tires.
The Geolandar CV4S looks great on the longevity front with a 9.0 out of 10 SimpleScore. It features a new compound technology that utilizes a new polymer blend and improved silica dispersion for enhanced rolling resistance and long-lasting wear. The sidewall design is made aggressive to provide additional protection in harsh road conditions. Additionally, the asymmetric tread pattern and flat rubber compound are optimized to promote even and longer wear. Yokohama offers a 60,000-mile limited manufacturer tread life warranty on the purchase of the Geolandar CV4S, which further indicates that the tire is built to last longer.
Contrarily, the Cooper Discoverer EnduraMax sports a longevity SimpleScore of 8.9, slightly less than the competitor. However, this tire looks more versatile and features a durable tread Technology that utilizes highly durable materials to extend tread life and protect from wear and tear. The fortified Enduraguard design allows the tire to hold its original shape in rough and uneven conditions, while the Armor Belt Technology incorporated in constructing this tire uses extra strength belts for increased rough road resistance. This tire inherits the durability of off-road tires for on-road driving and is covered by a 60,000-mile limited manufacturer tread life warranty.
While comparing the SimpleScore of both tires, the Yokohama tires got a slight edge over the Cooper tires with a comparatively higher score.
ADVANTAGE: Yokohama Geolandar CV4S
When to use each
Both, the Geolandar CV4S and the Discoverer EnduraMax are all-weather tires and therefore, they are suitable for driving on dry and wet surfaces, and even in moderate to severe snowy and icy conditions. These tires are Three Peak Mountain Snowflake certified, which means they provide a winter tire-like confidence to drive on severe snow- and ice-covered roads, which isn’t typically the case with the standard all-season tires that are commonly considered for year-round use.
The Geolandar CV4S is offered in 17- to 20-inch rim sizes and is compatible with a wide range of CUVs and SUVs. Likewise, the Discoverer EnduraMax comes in 16- to 20-inch rim sizes, offering more compatibility choices to buyers in the entry-level CUV range.
Which one should you choose?
Coming to the most important question – which tire should you choose? When comparing the overall SimpleScore, the Geolandar CV4S is slightly ahead of the Discoverer EnduraMax with an overall score of 8.7 versus 8.6. As we discussed above, these tires individually have their own merits and differences and they must be considered to understand which tire is best for you.
Now coming to the pricing part, which could be one of the most important consideration factors, the Geolandar CV4S comes at a starting price of at least $167.99 per tire, while the Discoverer EnduraMax is offered at a starting price of at least $131.96 per tire. That means a set of four Yokohama tires will cost you at least $671.96, while a set of four Cooper tires will cost you at least $527.84.
Based on SimpleScore, you should choose the Yokohama Geolandar CV4S if you:
- Drive a subcompact CUV like the BMW 1, a full-size pickup truck like the GMC Sierra 1500, a full-size 3-row SUV like the Toyota Sequoia, or a mid-size SUV like the Jeep Grand Cherokee.
- Need a long-lasting tire (9.0 vs 8.9 in longevity).
- Need a tire that offers better snow and ice braking.
- Want to experience quieter and more comfortable rides.
- Are comfortable paying more to experience better ride quality.
Conversely, you should consider the Discoverer EnduraMax if you:
- Drive a CUV like the Honda CR-V, a luxury CUV like the Audi Q5, a mid-size SUV like the Buick Enclave, or a compact pickup like the Ford Maverick.
- Need a tire costs less but doesn’t disappoint with year-round performance.
- Need a tire that sports off-road durability for on-road driving.
- Need a tire that offers good winter traction.
The Geolandar CV4S vs Discoverer EnduraMax tires might not look like the close competitors at first glance, but when you compare the scores for handling, traction, and longevity, and analyze their capabilities, they appear to be one of the closest competitors. Whether you want to buy one or the other completely depends on your preferences in terms of longevity, traction, handling, budget, and vehicle type, along with things like how and where you drive.
Still not sure which tire to buy? Fortunately, SimpleTire is here to help as our helpful agents are more than happy to assist you in selecting the right tire for your ride and budget.