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Last updated 2/18/2025 - Originally published 2/18/2025
Written by SimpleTire, Expertly reviewed by Brett Antosh
Bridgestone and Yokohama are two top tire manufacturers that offer a range of premium quality tires known for their exceptional performance. Bridgestone was founded in 1931 and is the second-largest tire manufacturer in the world with its presence in over 150 countries. On the other hand, Yokohama is based in Tokyo, was founded in 1917, and focuses on offering cost-effective, durable, and reliable tires. Both brands offer several tires in various categories including all-season tires, all-terrain tires, mud-terrain tires, UHP tires, winter tires, and so on.
All-season tires are designed for use on passenger vehicles, and offer drivers excellent performance in dry, wet, and light winter weather conditions. Drivers generally prefer these tires as they offer reliable traction, responsive handling, and longer tread life. Additionally, all-season tires are most suited for regular drivers as they offer a quiet, comfortable life.
Fortunately, Bridgestone and Yokohama offer all-season tires specifically designed for superior road comfort - Bridgestone Turanza QuietTrack and Yokohama Avid Ascend LX. Both tires are all-season tires designed for use on passenger vehicles and offer a quiet, comfortable ride. Today, we will look at some of the similarities and differences between these two tires in this Turanza QuietTrack vs Avid Ascend LX tires comparison.
Bridgestone Turanza QuietTrack tires
The Bridgestone Turanza QuietTrack is an all-season tire designed for use on coupes, and sedans and offers great control in wet and snowy conditions with a quiet, comfortable ride. Designed using QuietTrack Technology Package, in-groove ridges, and 3D full-depth sipes, these tires offer great overall performance paired with an excellent 80,000-mile limited manufacturer tread life warranty. The tire is also backed by Bridgestone's 90-Day Buy and Try Guarantee (certain terms and conditions apply).
All of these features have allowed us to give the Bridgestone Turanza QuietTrack an overall SimpleScore of 9.6 out of 10.
Get Bridgestone Turanza QuietTrack tires at the best deals for your vehicle here
Yokohama Avid Ascend LX tires
The Yokohama Avid Ascend LX is an all-season tire designed to be used on passenger cars, CUVs, and SUVs, and offers drivers strong traction in wet and dry conditions and is backed by an extensive up to 85,000 miles limited manufacturer tread life warranty. The tire is built with wavy sipes and notches within the tread to strengthen grip in wintery conditions. Additionally, the tire features four wide grooves for enhanced braking performance, lateral grooves for quick removal of water from the tread, and an optimized contact patch with a special rubber compound for a longer tread life.
The Yokohama Avid Ascend LX scored a strong SimpleScore of 9.0 out of 10.
Get Yokohama Avid Ascend LX tires at the best deals for your vehicle here
Bridgestone Turanza QuietTrack vs Yokohama Avid Ascend LX tires on traction
When you're in the market for tires, one of the key factors to keep in mind is traction. Traction essentially refers to how well your tires grip the road surface, regardless of weather conditions, thereby ensuring you maintain control while driving. This aspect is critical for driving confidence, influencing your braking distance, resistance to hydroplaning, and assuring better maneuverability. The level of traction a tire offers is influenced by several factors, such as its tread design, pattern, and the type of rubber utilized, all of which collaborate to optimize its performance.
The Bridgestone Turanza QuietTrack scored an excellent score of 9.6 in traction, thanks to the 3D full-depth sipes on all ribs and in-groove ridges that enhance traction in wet and light winter weather conditions. Additionally, the open shoulder slots help evacuate water from the contact patch for boosted traction.
The Yokohama Avid Ascend LX scores a great SimpleScore of 8.5 in traction as the tire is built with wavy sipes and notches within the tread that work together to strengthen grip. The four wide grooves within the tread and lateral grooves help funnel water out of the tread for consistent wet grip and traction.
The Turanza QuietTrack takes the win here with an excellent SimpleScore. However, both tires will deliver solid traction year-round.
ADVANTAGE: Bridgestone Turanza QuietTrack
Bridgestone Turanza QuietTrack vs Yokohama Avid Ascend LX tires on handling
When you're looking to purchase tires, it's crucial to prioritize handling. Handling is what provides you with control over your steering response when cornering or switching a lane. It is determined by different factors, such as tire design, tread pattern, and the construction of the tire.
In handling, the Bridgestone Turanza QuietTrack scored an impressive score of 9.5 out of 10 thanks to the symmetrical tread pattern and optimized contact patch that puts more rubber on the ground for more responsive handling.
On the other hand, the Yokohama Avid Ascend LX scored a great overall score of 8.7 out of 10, which is possible because of the symmetrical tread pattern, unique tread design, and tire construction that enables responsive steering in dry, wet, or light winter weather conditions.
The Bridgestone Turanza QuietTrack continues its winning streak with an excellent SimpleScore. While the Avid Ascend LX is behind in handling score, it is sure to deliver responsive steering.
ADVANTAGE: Bridgestone Turanza QuietTrack
Bridgestone Turanza QuietTrack vs Yokohama Avid Ascend LX tires on longevity
For drivers, longevity stands out as a top priority when choosing tires since it directly affects how far they can travel with a single set. Elements like tread design, rubber composition, and tire construction collectively impact the lifespan of the tire.
The Bridgestone Turanza QuietTrack truly shines in longevity with an excellent score of 9.7 out of 10, thanks to the 3D full-depth sipes which improve wear throughout the tire’s life with an 80,000-mile limited manufacturer tread life warranty. Additionally, the tire is built using the QuietTrack Technology package which combines precisely tuned and tested enhancements in the tread to reduce road noise and vibrations.
The Yokohama Avid Ascend LX truly shines in longevity with a superb score of 9.8 out of 10. This impressive score is achieved by an optimized contact patch that works with a special rubber compound to offer a longer tread life. Additionally, the Yokohama Avid Ascend LX is backed by an 85,000-mile limited manufacturer tread life warranty for standard fitment or the front of staggered fitment and a 42,500-mile limited manufacturer tread life warranty for the rear of staggered fitments and is built with a multi-pitch design for reduced road noise and a comfortable ride.
The Yokohama Avid Ascend LX finally adds a win to its name. With a marginal difference, the Avid Ascend LX delivers superior longevity and an extensive mileage warranty of up to 85,000 miles. Both tires deliver top-of-the-line longevity performance and mileage warranty and are sure to last for a long time.
ADVANTAGE: Yokohama Avid Ascend LX
When to use each
Both Bridgestone Turanza QuietTrack and Yokohama Avid Ascend LX are top-of-the-line all-season tires designed for year-round use in dry, wet, or light winter weather conditions. These tires are designed to deliver great traction on wet and dry roads and are most suited for driving on paved surfaces. Additionally, as these tires are not Three Peak Mountain Snowflake certified, they should not be used in moderate to severe winter weather conditions, where winter tires are more suited.
Which one should you choose?
So, which all-season tire might be the right fit for you? Well, the answer solely depends on your personal preference as both tires have their own set of advantages and disadvantages. For instance, the Bridgestone tire scores better in traction and handling and is a tire from one of the leading tire manufacturers in the world. This tire is sure to compliment your vehicle and ensure excellent all-round performance. The Yokohama Avid Ascend LX while lagging in SimpleScores as compared to the Bridgestone tire, still delivers solid performance with great longevity scores and an attractive tread life warranty. Another important factor to consider before purchasing a tire is its price, where the Yokohama tire justifies its performance.
The Bridgestone Turanza QuietTrack costs $228.99 per tire or $915.96 for a set of four. Conversely, the Yokohama Avid Ascend LX costs around $168.99 per tire or $675.96 for a set of four for the tire size 205/50R17.
(Note - Prices may vary depending on the tire size.)
Based on SimpleScore, you should purchase the Bridgestone Turanza QuietTrack if you:
- Drive a vehicle like the Ford Escape or something like the Nissan Rogue.
- Want a tire with better overall SimpleScore (9.6 vs 9.0), traction (9.6 vs 8.5), and handing (9.5 vs 8.7).
- Are willing to pay more for an excellent set of tire.
Based on SimpleScore, you should choose Yokohama Avid Ascend LX if you:
- Drive a passenger vehicle such as the Mercedes-Benz C300, or a Honda CR-V.
- Want a tire with better longevity (9.8 vs 9.7) and mileage warranty (85,000 vs 80,000 miles).
- Want more affordable tires without compromising on performance.
Still not sure which tire to buy? Fortunately, SimpleTire is here to help as our helpful agents are more than happy to assist you in selecting the right tire for your ride and budget.