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Last updated 6/19/2024 - Originally published 6/19/2024
Written by SimpleTire
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When it comes to the competitive world of all-season tires, Bridgestone and Goodyear stand out as industry leaders. Bridgestone is an esteemed tire manufacturer based in Japan, known for its sophisticated technology and superior tire performance. On the other hand, the American titan Goodyear boasts an impressive track record of innovation and reliability. These two are trusted brands in the competitive tire industry. What if these reputed tire brands compete over the comfort, performance, and quality of their all-season tires? We pit the Bridgestone Turanza QuietTrack against the Goodyear Assurance All-Season to determine the value tire for drivers.
Bridgestone Turanza QuietTrack and the Goodyear Assurance All-Season are designed to deliver a smooth and quiet ride on to sedans, minivans, and SUVs while offering exceptional handling and traction across various weather conditions. When you narrow down your choice, you can pick just one tire brand for your car, right? Let’s take a closer look at the features, performance, benefits, and quality based on our SimpleScore for each tire.
Launched in 2019, the Bridgestone Turanza QuietTrack is designed for sedans, crossovers, minivans, and SUVs and offers an impressive performance. Backed by the QuietTrack Technology that cancels certain resonances and frequencies, the Turanza QuietTrack makes the rides quiet and refined. The advanced silica rubber compound and symmetric tread pattern deliver excellent traction and handling in dry, wet, and light snow conditions. The Turanza QuietTrack features open shoulder slots and circumferential grooves to minimize the risk of hydroplaning, while its dense 3D sipes and in-groove ridges dig into the slush and snow to optimize winter performance.
Drivers experience strong year-round traction, better snow and wet handling, and a long 80,000 mile limited manufacturer tread life warranty. With an outstanding overall Simple score of 9.6, this Bridgestone tire delivers excellent performance in traction, handling, and durability.
The Goodyear Assurance All-Season, launched in 2014, is a great tire designed for a wide range of vehicles like sedans, CUVs, SUVs, and minivans, offering an affordable option for year-round driving. The Assurance All-Season features large shoulder blocks to ensure confident handling on wet and dry roads, while its wide tread grooves eliminate slush and water from the tread to boost wet traction. Thanks to the optimized tread pattern, the Assurance All-Season offers better longevity, as it reduces uneven tread wear and makes the rides quiet and comfortable. It offers great overall performance to drivers, with confident handling and traction on dry, wet, and light snowy surfaces.
The symmetric tread design ensures even tread wear and a longer tread life, evident from its 65,000 mile limited manufacturer tread life warranty. With a great overall SimpleScore of 8.5, the Goodyear Assurance All-Season offers drivers enhanced durability, traction, handling, and performance through high quality rubber.
Proper traction ensures that tires constantly remain in contact with the surface and prevent them from skidding. Designed to be used on city roads, the two all-season tires offer decent traction to ensure grip and safety.
At 9.7, the Bridgestone Turanza QuietTrack boasts an excellent traction score, ensuring consistent rides in dry, wet, and light snow conditions. Thanks to its open shoulder slots and circumferential grooves, the Turanza QuietTrack resists hydroplaning, while its dense 3D sipes and in-groove ridges boost winter performance by digging deep into the snow.
On the other hand, the Goodyear Assurance All-Season scores 8.4 in traction. Its wide tread grooves eliminate water and slush from the tread to boost traction and reduce the risk of hydroplaning, while multiple biting edges provide enhanced traction in dry, wet, and snow.
The Goodyear tire doesn’t match the high-performance traction offered by the Bridgestone Turanza QuietTrack, particularly on light snow. Thus, the Bridgestone emerges as the winner in terms of traction.
ADVANTAGE: Bridgestone Turanza QuietTrack
The handling of a tire largely determines its performance, impacting the overall responsiveness and stability of the vehicle, particularly during cornering and on different road surfaces. Both the Bridgestone Turanza QuietTrack and the Goodyear Assurance All-Season promise top-class handling performance and are available with the same H speed ratings.
The Bridgestone tire stands out with its excellent handling score of 9.5. Its 3D full-depth sipes and in-groove ridges significantly enhance stability and grip, particularly in wet and light snow. Thanks to the symmetric tread pattern and solid shoulder blocks, the Turanza QuietTrack maintains consistent road contact to enhance control and steering response.
The Goodyear Assurance All-Season, on the other hand, scores 8.4 in handling. With wide tread grooves and large stable shoulder blocks, the Assurance All-Season offers fantastic control and handling in dry, wet, and light wintry weather conditions.
While both the all-season tires deliver decent handling performance, the Bridgestone tire scores higher than its Goodyear counterpart.
ADVANTAGE: Bridgestone Turanza QuietTrack
Longevity is a key factor in deciding the choice of tires as it determines how long they will last and how well the tires maintain their performance over time. Let’s compare the longevity of the Bridgestone Turanza QuietTrack and the Goodyear Assurance All-Season.
The longevity score of the Bridgestone Turanza QuietTrack is phenomenal at 9.8. This all-season tire is designed to provide long-lasting performance and comes with an 80,000 mile limited manufacturer tread life warranty. Thanks to its advanced compound and optimized tread pattern, the tire undergoes even wear, enabling drivers to navigate through different conditions with confidence.
In comparison, the Goodyear Assurance All-Season scores 9 in durability. It offers a 65,000 mile limited manufacturer tread life warranty, while its optimized tread pattern reduces uneven wear to boost the tire’s lifespan. The Assurance All-Season features a durable rubber compound and large shoulder blocks that further increase tire life.
Ultimately, the Bridgestone Turanza QuietTrack offers superior longevity to drivers, making it a more durable option.
ADVANTAGE: Bridgestone Turanza QuietTrack
All-season tires are designed to offer a balanced mix of traction, handling, and performance throughout the year. These should be the ideal choice if you want consistent performance while running daily errands. Designed to handle dry, wet, and light snow conditions, all-season tires offer comfortable rides and a long tread life. However, if your area experiences frequent snowfall and you need to navigate unpredictable weather conditions, an all-weather tire will be right for your vehicle.
Apart from the above, you can select UHP-summer tires for superior performance in a high-performance car in warmer conditions. These tires are designed to offer better handling and responsiveness at high speeds on dry and wet surfaces. However, if your area experiences temperatures below 45 degrees Fahrenheit for most of the year, go for a dedicated set of winter tires for better snow traction and grip.
In a nutshell, the Bridgestone Turanza QuietTrack emerges as a clear winner between these two all-season tires. It outperforms the Goodyear Assurance All-Season on all three crucial parameters – traction, handling, and durability. So, when you narrow down your choice to the best all-season tire for your sedan, minivan, SUV, or crossover, you should check out the Bridgestone tire. It also offers a higher mileage warranty of 80,000 miles, which assures buyers of its long-lasting performance.
Comparing the prices of the 195/65R15 91H tire size, the Turanza QuietTrack comes at around $197 per tire, while the Assurance All-Season is priced at about $111. Thus, four Bridgestone Turanza QuietTracks will cost $788, while the four Goodyear Assurance All-Seasons will cost $444. The latter is a more cost-effective option for drivers, but if you prioritize the overall driving experience, the Bridgestone tire is the one to go for.
Based on SimpleScore, you can pick the Bridgestone Turanza QuietTrack if you:
You can choose the Goodyear Assurance All-Season if you:
Still not sure which tire to buy? Fortunately, SimpleTire is here to help as our helpful agents are more than happy to assist you in selecting the right tire for your ride and budget.
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